With the success of our first piece, Jessica and I wanted to continue our series with something that upped the ante a bit. And to our complete shock, we were rewarded by our second broadside selling out in just 48 hours (thanks to the magic of the internets!). Our next subject is one that we both have been thinking about for some time: personal sustainability. As my husband and I are both hard-core seasonal foodies, and as Jessica is a member of a local crop share, we’d like to see a change in the American food system. So we turned to one of our favorite feminists: Eleanor Roosevelt.
The future belongs to those who believe in the beauty of their dreams.
While serving as First Lady, Roosevelt planted a White House victory garden during World War II; thanks to her inspiration and example, during the War home gardens accounted for 40% of the U.S. supply of vegetable produce. We thought, hey, if it could be done once, why not again? So the colophon at the bottom included a plea for the new First Lady, Michelle Obama, to carry on in Roosevelt’s footsteps.
The inspiration for Victory Garden came from a variety of sources. For one thing, the typography is inspired by the Art Deco designs of Roosevelt’s era. For another, I thought back to my honeymoon in France last year.
I spent a day at Versailles on that trip, and at the time was struck by the meticulous aesthetic that unified every element of the place. Everything from the wallpaper to the upholstery to the grounds themselves worked together to form a cohesive overall design. An overly ornate and despicably ostentatious design, sure (and a bit ironic, considering Marie Antoinette’s consequences for going overboard with luxury in the face of a starving populace), but it was beautiful in its own right. I especially loved the sculpted hedges and lawns of the Versailles gardens; the patterns form a stunning, living brocade at one’s feet. And I wanted to turn that design sense into something that represented the greater good, rather than the wealth of the few. So I abstracted that idea into a two-dimensional White House lawn, made up with an original brocade pattern of spiraling leaves.
When we finally arrived at the finished product, we were happily surprised to learn that many others had had similar thoughts. We discovered Michael Pollan’s editorials; learned about the “Eat the View” movement; and found many other like-minded folk along the way—including one who purchased a copy of Victory Garden for her friend, a direct descendant of Eleanor Roosevelt herself. As the icing on the cake, one of our Chicago customers has a personal connection to the Obamas, and promised to deliver a copy of the broadside to the First Lady, with our compliments. We have no idea if it actually reached her in the end, but there’s always hope. And besides, we’re taking a bit of personal pride in being part of a larger movement, as well as the fact that the new White House garden is already happening.
Victory garden, indeed.
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Victory Garden: No. 2 in the Dead Feminists series
Edition size: 76
Poster size: 10 x 18 inches
Printed on an antique Vandercook Universal One press, on archival, 100% rag (cotton) paper. Each piece is numbered and signed by both artists.
Colophon reads:
Anna Eleanor Roosevelt (1884 – 1962) transformed the role of first lady in the White House, where she served from 1933-1945. In an effort to cultivate self-sufficiency and patriotism, she planted a Victory Garden on the White House lawn. Spurred in part by the first lady’s example, more than 20 million Americans had home gardens and grew 40% of the country’s produce during World War II. Today, amid rising food prices, climate change, and the finite supply of fossil fuels, we encourage the next first lady, Michelle Obama, to follow in Eleanor Roosevelt’s footsteps and set an example for sustainability and hope once more—beginning on the White House lawn.
Poster is sold out. Reproduction postcards available in the shop!